indivi

Our founder had put together a full case of water bottles that were all opened, and mostly still full, from around his jobsite.

When he walked over to the recycling bin fuming with frustration and threw the case into the bin it hit him..."why do all of these bottles look the same?"

"If these bottles came in different colors we would be more likely to to know whose was whose, and actually finish the bottle we started drinking."

The concept for indivi emerged.